RHUDE OFFICIAL: THE DEFINITIVE LUXURY STREETWEAR BRAND
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THE RHUDE PHENOMENON
Known for the seamless merging of street aesthetic with high-end taste, RHUDE is ever-changing today's fashion. Founded in 2015 by Filipino-American designer Rhuigi Villaseñor, the brand quickly transformed from an underground scene in Los Angeles to one of the world's luxury brands. RHUDE's Official unique positioning where the streets meet the elite extended to become one of the most important and influential brands in modern menswear.
DESIGN DNA: DECONSTRUCTED LUXURY
The trademarks that are signature on RHUDE are as follows:
It introduces: Reimagined Classics- the sold-out silhouettes of vintage Americana; Constructed using modern proportions. Luxury Materiality: Italian leathers; Japanese denim and some more premium fabrics.
Strategic Distressing- tell a story by providing very intentional imperfections. Minimalist branding; understated yet powerful logo treatments.
This design philosophy is epitomized by the brand's Traxedo (which stands for tracksuit-tuxedo hybrid).
CULTURAL IMPACT & CELEBRITY ENDORSEMENT
An elite pool of devotees has catapulted RHUDE's rather steep rise:
Music Legends-Kendrick Lamar, Travis Scott, A$AP Rocky
Sports Legends-LeBron James and other NBA stars
Hollywood Elites- Jonah Hill and Chris Brown
Fashion Royalty-Virgil Abloh, RHUDE'S early supporter
These influencers legitimized RHUDE through red carpets, music videos, and social media.
SIGNATURE COLLECTIONS
The most cherished item from RHUDE includes:
Outwear - oversized varsity jackets and technical parkas
Tops - distressed graphic tees and asymmetrical button-downs.
Bottoms - balloon denim, tailored sweatpants.
Accessories: bold, sunglasses, leather goods, footwear: collabs with Puma, sneakers.
THE RHUDE SHOPPING EXPERIENCE
Official RHUDE can be found at:
Flagship Stores: Los Angeles and Miami locations
Online : Official website with exclusive drops
Stockists: SSENSE, Mr Porter, and Nordstrom
By which the brand retains its exclusivity with limited production.
RHUDE IN THE FASHION ECOSYSTEM
When compared to its contemporaries:
As Easygoing as Rick Owens
More distinguished than Fear of God
Luxurious compared to Supreme
Rooted more in culture than European houses
This unique positioning is what makes RHUDE different.
FUTURE HORIZONS
Villaseñor's role at Bally will be expected to present:
More women's offerings
Lifestyle product extensions
A few interesting collaborations
Sustainable strategies
WHY RHUDE MATTERS
It is the evolution of streetwear into pure high fashion, by RHUDE, while keeping its cultural angle intact. It gives:
Pieces worthy of Investment
Timeless yet contemporary designs
A tie to fashion's most exciting movement
RHUDE, as a brand, is growing, and its influence seems to be gaining momentum. RHUDE represents not just clothes but a culture redefining present-day luxury.
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