Rising Demand for Comfort and Energy Efficiency Drives Growth in the Electric Blankets Market

The global electric blankets market is witnessing steady growth, fueled by increasing consumer awareness of energy-efficient heating solutions, rising disposable incomes, and the expanding geriatric population. As more households seek cost-effective ways to stay warm, especially in colder climates, electric blankets are becoming a popular alternative to traditional room heaters.

Market Overview

Valued at approximately USD 1.2 billion in 2024, the electric blankets market is expected to reach USD 1.8 billion by 2030, growing at a CAGR of 6.5% during the forecast period. The market encompasses a variety of products, including over-blankets, under-blankets, and throws, each catering to different consumer needs and preferences.

Key Drivers

1. Energy Efficiency: Electric blankets consume less power compared to conventional heating systems, making them an attractive choice for energy-conscious consumers.

2. Rising Health Awareness: Electric blankets provide therapeutic benefits, especially for individuals with arthritis, fibromyalgia, or other chronic pain conditions.

3. Technological Advancements: Integration of smart features like temperature sensors, automatic shut-off, and smartphone connectivity is enhancing user convenience and safety.

4. Expanding Geriatric Population: Older adults are particularly drawn to electric blankets due to their warmth and potential health benefits.

Regional Insights

• North America dominates the market, owing to cold climatic conditions, high consumer awareness, and early adoption of smart home technologies.

• Asia-Pacific is anticipated to grow at the fastest rate, with increasing urbanization, disposable income, and awareness of energy-saving solutions.

Competitive Landscape

The market is moderately fragmented, with key players including Sunbeam Products, Biddeford Blankets, Morphy Richards, Beurer GmbH, and Slumberdown. These companies focus on product innovation, quality, and strategic partnerships to maintain market presence.

Challenges

• Safety Concerns: Instances of overheating or malfunction pose safety risks, requiring manufacturers to invest in high-quality standards and certifications.

• Seasonality: Sales of electric blankets are often concentrated in colder months, which can affect year-round revenue streams.

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https://www.databridgemarketresearch.com/reports/global-electric-blankets-market

Future Outlook

With growing emphasis on sustainability and smart home integration, the electric blankets market is poised for continued innovation and expansion. Manufacturers are expected to develop more eco-friendly materials and AI-enabled temperature control systems, aligning with broader smart living trends.